I’ve been reading some marketing stuff from Dan Kennedy lately, and one of the sections in that material talks about managing others’ expectations of you:
Kennedy referred to an experiment done years ago about people’s expectations: Esteemed art critics and gallery owners were invited to an art show featuring five up-and-coming artists. They were all given information about these artists ahead of time, while they rode in limos and were wined and dined at a fancy reception.
It seems that this whole “set-up” of the artists had shaped the critics’ and gallery owners’ impressions of them before they even saw their work. This was evident because they all gave the highest marks and praise to the five new artists, even among the other twenty or so well-known artists in attendance.
What the critics and gallery owners didn’t know was that out of the five artists, only three were legit. The other two were an 8-year-old child, and an elephant who splashed paint onto the canvas with his trunk.
The point of this story is that people are going to form an opinion about you and have certain expectations of you – and that you can control these beliefs and assumptions to a great degree by “setting the stage” for them.
People often use “rules of thumb” that allow them to make quick (but often erroneous) assumptions about what they see. We can take advantage of this tendency by making it easy for them to see what they want to see.
Simply stated, as shown in the story above, you can be anyone you want to be in the eyes of another – simply by playing the part. And this is not about being deceitful, but rather about “putting your best foot forward”. By talking the talk and dressing the part (literally or figuratively), people draw conclusions about your experience, intellect, skill, and ability.
And who are you to argue with their perceptions?
So decide who you want to be in this life, and step into that role. And that’s how others will view you. Then a self-fulfilling prophecy is born: the way people view you is how they’ll treat you – and so that’s who you become.